Seaweed, or kelp, has been harvested and used for thousands of years, but the scope of its usefulness is only now starting to become clear. It is a group of robust and fast-growing marine algae that thrive naturally along almost all rocky coastlines of the world. Kelp has a remarkably strong ability to photosynthesise, which means that it grows at great speeds. In doing so, it not only absorbs five times as much carbon-dioxide from the atmosphere as land-based plants do, but also acts as a potent water filtration mechanism, actively cleaning nitrogen from the oceans. It does all this without requiring any input of fresh water or nutrients like those needed for land- based farms. To top it all off, kelp’s nutritional value makes it irresistibly tasty to fish and other sea critters, so it promotes the growth of coastal habitats. To put it simply, kelp cleans the air, fights global warming and removes the poison from our oceans, and the product of this process is an increase in fish stocks and biodiversity, and a unique plant material that is edible, has medicinal qualities and is industrially useful. The humble seaweed offers a significant step forward in saving the planet from ecological disaster. 






CMD Industries produces kelp emulsion and powder products to a growing international network of clients. These products have application in a wide variety of fields that include:


Chipped Sun-Dried Kelp | Fresh Harvested Kelp Emulsion | Spray Dried Kelp Emulsion Powders

Baled Sun-Dried Eucheuma denticulatum / E. spinosum | Baled Sun-Dried Kappa-phycus alvarezii / E. cottonii 




Our company’s reliance on healthy ocean environments and thriving coastal communities means that sustainable development has been one of our key concerns as we expand. We have identified two key areas in which to implement sustainable practices that benefit local ecologies and economies:


Environmental Sustainability

We have secured sustainable sources of raw kelp from fisheries on the West and South coasts of South Africa, bringing in five different species of commercial kelp for processing. There are prospects for further development on the East African coast from Mozambique all the way to Kenya to include two further species. Our current kelp concessions only allow for the removal of 10% of the total biomass in any given area of supply. Location mapping is implemented to avoid the overfishing of specific sites and to ensure the full regeneration of biomass on an ongoing basis. Our harvesters travel in low impact rubber-duck boats and make use of hand-harvesting methods only to avoid the removal of unwanted by-catch that reduces the local biomass. Further, the whole plant is removed and sent for processing, to ensure a minimum of waste. Our plants and equipment also undergo regular maintenance checks to reduce the amount of oil or fuel leaks into the surrounding coastal environs. Finally, our carbon footprint is being cut through the integration of renewable energy sources at our production plants.


Community Upliftment

Our operations are mostly located in small fishing communities where they can benefit areas of South Africa that have been historically affected by poverty, crime, alcoholism, and other social problems. Our operations therefore intend to bring some much needed educational, ecological and economic relief to these areas, through job-creation, infrastructure upgrades and environmental improvement initiatives. CMD Industries currently employs around 140 people from a variety of skill levels and continues to grow. Operation centers have been established in [how many?] coastal towns and villages including [which places?]. These all supply a centralized processing facility located in [where?], where the raw materials are turned into our range of products. This structure allows the company to have a broad scope and beneficial social impact, while keeping operations small enough to decrease its footprint and remain sustainable. We are also working on several additional community upliftment programs, which includes skills development opportunities, employment opportunities for parents and school-leavers, vocational training with employment prospects at CMD Industries and scholarships to tertiary institutions through CMD Industries affiliation.





Fresh Collection and Harvesting

Integrity and wholesomeness of raw material is essential to ensure a quality end- product. To this end harvesting plays a key role in ensuring that product arrives at the processing facility as soon as possible. Fresh collection involves the use of outboard driven rubber-duck boats with a net fresh Kelp carrying weight of 8 tons per 10m boat. Boats are manned and collection is limited to hand collection only, with mechanical harvesting not allowed.


Logistical Considerations

For non-dry chipped material it will be essential to avoid sand and dirt contamination of fresh harvested material, and provision is be made to ensure clean products come into the processing plants. Raw material is therefore transported to the pre-processing plant for cleaning. Depending on site location of pre-processing plants, kelp can be delivered direct to minimise contamination during transport.


Fresh Kelp pre-processing preparation

Once fresh harvested plant material is delivered to the pre-processing plant, product is cleaned of all debris, shell-fish and other marine organisms. Whole plant material (fronds / stipes) is then chopped into chunks and bathed in a water and sanitary solution to reduce biological contaminants. Plant will also conform to strict HACCP principles to nullify contamination.


Mincing / Size Reduction of whole Kelp

Kelp chunks then go through a mincing process to reduce particle size for the most important processing step. Output is a minced kelp product.


Advanced Cell Disruption Technology

Minced Kelp is then further processed in a cell burst process that converts it into a homogenous emulsion. Key attributes of the emulsion is the close to 100% bursting of the plants cell structure causing cell phyto-chemistry to come into suspension.



Preservation starts when the raw harvested materials arrive at the production facility, with cleaning and preservation of kelp chunks in sanitation solution. Preservatives are also added to minced and final emulsion products to ensure product shelf-life. CMD Industries also uses a spray-dry or vacuum spray-dry emulsion to produce a powder product which is then stored in vacuum sealed bags to keep material quality in- tact for extended periods of time.



Emulsion products are stored in 200litre sealable drums and or 1000litre flow-bins. Powdered products are vacuum sealed in an assortment of sizes depending on client requirements and rate of use.


CMD Industries was founded in 2008 by Brynmor Jansen after discovering that it is a $6 billion industry where the demand is still much greater than the supply. His initial focus was on working with contacts in mainland China and East Asia, where kelp has long been a staple of their food and other industries, making it the largest consumer of kelp-based products. Jansen started the company in South Africa and started exporting a type of local kelp, Ecklonia maxima, to a network of companies active in China’s Hydrocolloid industry, who turn it into a gel that has many industrial uses. In 2013 Jansen partnered with Alistair October, a Green industrialist with a background in agriculture and processing, renewable energy, bulk water treatment and reclamation, as well as value-chain sustainability engineering. October brought a range of new skills to the company, allowing it to capitalise on an industry ready for innovation and investment, and business promptly took off. At present, CMD investors comprise a seasoned chartered accountant and the managing director of a multinational branding and advertising company, both with extensive domestic and international professional networks. The entire shareholder pool has extensive access to resources, skills, technology and expertise, the intention being to employ these to realise the CMD industrialization strategy. The company currently runs [how many] fishing sites in [how many] locations across South Africa. Plans for expansion are in the works, both in growing the current sites and developing new ones along the East Coast of Africa.


Brynmor Jansen - Founder

(Banking and Property Management)

Passionate about the advancement and commercialisation of the South African and broader African seaweed industry, Jansen has founded and committed to driving successes through CMD Industries, to push the boundaries at this opportune time. Heralding from an impoverished coastal town he understands the potential of a sustainable relationship with the marine environment to enable sustainable livelihoods of local communities. Jansen serves as lead marketing link to all of CMD Industries’ international clients.

Allistaire October

(Value-Chain Sustainability Engineering and Green Industrial Development)

Allistaire October’s involvement relates specifically to the seaweed value-chain and technological interventions required to affect a high-value product line-up. Key considerations accounted for is the sustainability of supply, as this a key requirement for any market CMD Industries supplies to. Along with Jansen, October links with all of CMD Industries’ international collaborators to meet strategic objectives. Both October and Jansen collaborate on all development aspects to ensure redundancy and thorough recording of milestones. The collaboration has affected strategic developments supported by marketing initiatives undertaken.

Andre De Wet

(Chartered Accountant and Managing Member of Villet & De Wet Chartered Accountants)

Andre is responsible for ensuring the sound financial recording practices in the company, along with an independent auditing firm. Andre is an experienced businessman with various interests in different sectors, who also heads up his own Chartered Accountancy practice, Villet & De Wet.

Peter Farrell

(Founder / Managing Director of Prima Arc Advertising Agency)

Peter is the founder of Prima Arc an advertising agency servicing many large domestic and international brands in South Africa. Peter has recently moved on from Prima Arc to pursue other commercial opportunities, of which CMD Industries is one. Peter brings a wealth of product development, branding, advertising, and marketing information to support the various developments CMD Industries is in the process of rolling out. Peter is also a seasoned veteran of multi-national business development adds significant value in this regard.